TSHA presents: Jackfruit
A rising superstar in the electronic world, TSHA makes music built on bright, melodic house foundations, bringing in UK garage and rave sensibilities.
Having taken on TSHA’s full creative direction, we developed the visual identity and campaign rollout for her 2025 Jackfruit tour. The brief was to channel a playful, nostalgic energy—drawing from the spirit of the '90s dance scene, before the rise of social media.
Inspired by vintage zines and risograph printing, the identity blends raw rave-era references with early Y2K club aesthetics. We embraced a DIY sensibility through layered textures, bold motifs, and kinetic compositions—capturing the joy, freedom, and collective energy at the heart of TSHA’s music and live shows.
